“I Regretted the Minute I Pressed Share: A Qualitative Study of Regrets on Facebook” is the title of a survey by researchers at Carnegie Mellon University that has me totally captivated. The survey seeks to answer some very common questions about social-media use, including what posts do users most regret and, in my opinion, the real million-dollar question, why do users make regrettable posts? Here is a summary of some of the survey’s most interesting findings.
The 3 Most Regretted Types of Posts
I think we could all guess what these are, right? Think about it—what types of posts make you cringe when you see them?
First, there are posts with “sensitive content.” These include posts about drinking and/or use of illegal drugs, posts about sex, posts about religion and politics, posts with profanity or obscenity, and posts about personal and family issues. I think we’d all agree that these are among the most regrettable, wouldn’t we? In other words, these are posts containing things you wouldn’t say to Grandma.
The second category is posts with “strong sentiment.” This type of posts includes negative or offensive comments and engaging in arguments. Again, I think this makes perfect sense. These are things you say in the heat of the moment and wish you could take back after they’ve been said.
The third category is posts that contain “lies and secrets.” These are posts in which the author tells a lie or reveals the lies of others. Yeah. I agree. Neither are appropriate.
Why Do We Do It?
The survey then goes on to address some of the reasons why social-media users make regrettable posts. Apparently, many times, users didn’t have any reason to make the post—they just did. Sometimes, though, users wanted to be perceived as “interesting or unique” (i.e., cool), or to be funny. Other times, users were venting their frustrations or were highly emotional (and, presumably, not thinking clearly) at the time of the regrettable posts.
The survey contains lots of other interesting findings. Unfortunately, it doesn’t include the end-all answer to how to prevent users from making regrettable posts. Ah well, to err is human, right?