Rebranding Employee Communications, Courtesy of Delta Airlines

Communication is key to success. The better employees understand the objective and the rules for achieving the objective, the more productive they are and the more likely it is that the objective will be achieved.  But communication isn’t easy.  In fact, I’d venture to guess that most of us have been in a workplace where the communication was kept to an inner circle,  where the message seemed to be ever-changing, or where the higher-ups didn’t seem to understand how important communication really is.

Yet, the quest for better internal communication seems to be never ending.  Sometimes, the way to tackle a difficult problem is to start over.  Taking a fresh look at an old problem can remind us that simpler is better.  Speak a language that people understand.  Corporate-speak is just plain alienating to most humans. 

Delta offers a great example of the idea that speaking the language of your intended audience is the key to successful communications.  As a tribute to Delta’s first safety video, which premiered in the 1980s, Delta released an 80s-themed safety videos.  The video’s description explains the idea behind a truly entertaining safety video-“to reward even the most frequent of frequent flyers for paying attention.”

Take a look at the video and ask yourself how you can rebrand your message so that your intended audience actually pays attention. 

 
https://www.youtube.com/watch?v=eduNjwNvcH4
 

Have a terrific weekend and happy August!

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