They Like Me! They Really Like Me! . . . But So What?

What is the value of a Facebook Like? A federal court in Virginia recently held that a Like does not have constitutional value, insofar as it is not speech for the purposes of the 1st Amendment. Many commentators disagree with that decision, which, not surprisingly, has since been appealed.

But what about the commercial value of a Facebook Like? Last month, a federal court in Michigan weighed in on this question. The case involved two nail-polish vendors, Lown Cos., LLC, and the unfortunately named Piggy Paint, LLC. Piggy Paint had 19,000 Likes on its Facebook page when it was taken down as a result of a trademark-infringement complaint that Lown filed with Facebook.

Piggy Paint was peeved.

Piggy Paint sued Lown, alleging a claim of tortious interference with business expectancy. The court, however, did not recognize the power of the Like and concluded that there was no immediate way for Piggy Paint to convert its Fans into customers. Particularly, the court noted that the page “did not offer any means of placing orders or doing business.” As a result, the court found, Piggy Paint had not shown that it had lost any business and the alleged business expectancy was “too indefinite to form the basis of an actual expectation of business.”

So, what say you, dear readers? Do Facebook fans have “real” commercial value? Or is it too difficult to estimate what value, if any, our Likes actually have?

Lown Companies LLC v. Piggy Paint LLC, No. 11-cv-911 (W.D. Mich., Aug. 9, 2012).

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One response to “They Like Me! They Really Like Me! . . . But So What?”

  1. anonymous says:

    Cameron Wake signs extensionI know it is your job but even though your columns may possibly be week-to-week, your evaluation in the Dolphins is both that of someone who is wither (i) negotiating use of the Dolphins particulars in exchange for assisting with fan help or (ii) someone that suffers from the bipolar psychological problem — your view improvements every last week or two with 1 or two moves and in many cases here, any steady reader of one’s column shall see that they contradict one another.Final month, you had been complaining the Dolphins experienced a mediocre team but experienced no cap space left (even experienced to enable go some gamers). Now that you are enthused that the Dolphins signed a suitable participant to some deal worthy of the superb participant. Engaging in this with lots of acceptable gamers shall direct to an acceptable team, not a super Bowl contender. If your Dolphins shell out each individual player who’s for agreement renewal and is satisfactory tons, you’ll cheer the individual moves then criticize the end consequence whenever they could not buy a terrific QB or their income construction was larger than the usual greater staff (just look into our offensive line installments and their relative performance).Remember to report having a longer phrase view with the Bout and aided by the mission that the Fins need to have — be the good team it had been in the 70s and 80s. Appropriate will mean 8-8. Paying out quite a lot to indicator people isn’t really a little something to generally be commended on this era of income caps, especially when you’re mortgaging the longer term (as in this particular bargain) meanwhile most of us understand the current team shouldn’t be a play-off workforce.You are cheering the particularly kind of transfer that maintains this group perennially mediocre.Getting a chance and drafting for just a would-be franchise QB — that is definitely a perhaps great reward move. I’ve no feeling of Tanehill but if he’s a bust even so the nest time we discover our franchise QB, even two firsts are worthy of this foundation.Folks this can be what Jeff Eire meant by ready right until the process was complete. six months back folk needed to dangle him inside of the streets(some still do) and now look into the course of crew. Now we have locked up Wake and now have the franchise tag readily available for an additional player. Just about every player we have signed this offseason is usually to a 1 12 months least bargain which means Miami will likely to be in very dependable income cap shape following off season. We’ve got our QB for the long term and experienced an excellent draft. What a main difference per month tends to make.Not sure wether I like this transfer or not, on 1 hand its a move/signing that benifits us NOW, but its not like we have been an excellent Bowl contending staff NOW. With that currently being said Joe Flacco Jersey, the moment I heard with the Terrell Suggs injuries, the very first idea that arrived to my mind was it is once you could possibly get a very Substantial DRAFT Decide for an getting older player, though nonetheless effective (ala. Richard Seymour) from the staff that is definitely contending for a Tremendous Bowl. A group these kinds of as Baltimore is aware the loss of the pass rusher can and will doubtless conclude all hope of a Tremendous Bowl. This is often as you move a participant thats most suitable days are in all likelihood now driving him.Primary, read this column for people feeling of Wake — I would like him and also Bout to undertake clearly but when you believe Wake is without doubt one of the best rated 5 OLBs on the NFL, I’m sure that i am not the only one who disagrees with you. He is just acceptable — suitable means that he is no JT in his prime; no Zach Thomas in his prime; no AJ Duhe (don’t forget him). I am glad Wake is on our team, though the position isn’t signing someone player ay any price, it truly is about how you amass the most talent throughout the wage cap.Next Ray Rice Purple Jersey, it’s the occupation for the Workforce for getting just as much expertise as is possible at as realistic a value as is practical making sure that there may be room from the salary cap. Once you think now we have an excellent observe record of the, purely do a comparison of our player effectiveness as opposed to what we spend in opposition to groups similar to the Patriots or perhaps the Packers. Rooting for just a high contract for the participant is rooting against this Fins goal.Third, I really do not just like the Bout undertaking promotions right away that in any way are for the price of long run income cap. At once, because they rebuild they should spend inside of their would mean, even though Ireland and celebration are nervous regarding their work opportunities short-term.Final, there is two things I fell fantastic about now: (1) we introduced in people today from organizations as the Packers and (2) you’ll notice at long last symptoms we’re getting dangers at getting a franchise QB — if we now have or have not is up for discussion, time will convey to.I been covering this staff for a lot of, a few years and don concern yourself with accessibility as consumers will chat to me assuming that what I say and compose is a fact. I don’t trade my words for entry. Be obvious about that.Next, you clearly have comprehension native with anything you learn. A month in the past I said the staff was obtaining problems, among other factors. That doesn mean this is a permanent state. Just a hater would see the situation adjust and continue to face on a soap box and preach which the group is permanently sucking.

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