This is a question that executives at Apple are probably asking themselves right now as the result of an unfortunate confluence of events. Apparently, it all started when Steve Jobs, Apple’s CEO, visited Japan over the summer. During the same time, an individual was stopped at the airport, attempting to carry Japanese throwing stars onto a private plane. A Japanese tabloid put two and two together, and now Apple is in the position of having to deny that its CEO has clandestine job aspirations.
The story has spread so far over the internet that a Taiwanese company has created a “reenactment” of Jobs being stopped by airport security. The fictional Jobs then morphs into a ninja, and attacks airport security.
While Apple’s predicament is more humorous than harmful, it is a reminder of the damage that can be done via bad press on the internet. This is another great reason to have a social media policy in place that asks employees to report negative information they find on the web! And a really good social media policy may have the added benefit of ferreting out the secret ninjas in your workforce.