BYU researchers claim that improved morality can be linked to Windex. No kidding. Kate Liljenquist and her team tested individuals’ reactions when introduced to a room that smells like Windex, the popular blue window cleaner.
According to the results, participants in the room that smelled like Windex were significantly more interested in volunteering than those in the room without Windex.
In another scenario, 22% of participants in the Windex room said they would like to donate money, compared to only 65 in the comparison room.
Based on this research, does it follow that employers seeking to guard against ethical improprieties should encourage staff to clean windows? Likely not.