There is much hype about the power of social media. A quick search of the Internet will generate countless links to countless websites where self-named social-media gurus profess the benefits of engaging in various Web 2.0 media, such as blogs and microblogs like Twitter. Building business, getting referrals, finding new clients, and getting positive publicity are all possibilities, so they say.
But an article on ABA Journal questions the value of legal blogs at all. One blogger conducted an “unscientific survey” and concluded that legal blogs are very short lived. Several of the blogs he reviewed had stopped posting after just a few months. Why the sudden death for so many of my potential blogging peers? Too much work, too little return, says the article.